Lalamove: Heroes behind the Wheel
Video Production, Motion Graphics, Visual Effects
Logistics
Project info
About
Heroes Behind the Wheel is a regional branding campaign for Lalamove that celebrates the dedication of delivery drivers across Hong Kong, Singapore, Taiwan, and Japan. The campaign featured a 60-second hero film and multiple cutdown versions highlighting the impact drivers make on businesses and communities.
Goal
To inspire new driver-partners to join the platform while strengthening pride and loyalty among existing drivers through authentic, people-centered storytelling.
Project Scope
Full-scale Video Production (with Brilliant Jerk Productions)
Visual Effects & Video Editing
Location Sourcing
Storyboarding
