McCormick: Sour Power Launch
Motion Graphics, Graphic Design
Project info
About
The Sour Power launch campaign introduced McCormick's new product line through a series of energetic promotional videos for both consumers and business partners. Using a combination of existing brand assets, illustration, and motion graphics, we created engaging visuals that brought the products to life.
Goal
To generate excitement around the Sour Power product line by transforming static assets into dynamic launch videos that showcase the brand's bold personality and communicate key product benefits.
Project Scope
Creative Direction
Storyboarding
Illustration
Animation
Motion Graphics
